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We’ve established time and time again that time is of the essence in fashion & lifestyle E-commerce.
In such a fast-moving and turbulent industry if you’re not on top of essential changes, you’re at risk of losing out to those who are.
One of these ever-changing aspects of fashion E-commerce is visual merchandising. We’ve covered the basics of why visual merchandising is so crucial to fashion E-commerce stores in a previous post. But it is often a time-consuming process. And, with the trends and expectations of E-commerce visual merchandising constantly changing, if your process takes too long it is easy to be stuck constantly playing catch-up.
In this blog post, we'll explore why saving time is important for fashion E-commerce managers and merchandisers. And, we’ll provide some simple steps to follow to save time when merchandising your fashion E-commerce store.
As previously mentioned, this industry moves at a rapid pace, and a team needs to keep up with the latest fashion E-commerce trends to stay ahead of the competition. Therefore, time is a precious resource, and the more time E-commerce teams spend on visual merchandising, the less they have for more value-added tasks.
Therefore, by saving time on visual merchandising, your team can spend more time where it is needed. In short? Saving time on merchandising is a step towards boosting your overall business performance. Taking unnecessary time out of visual merchandising will also be a starting point for increasing revenue.
So, you know the why, onto the how. There are several steps you can take towards lean, efficient visual merchandising, which can be found below:
Correctly tagging your products isn’t just important for customers, your whole team will benefit from it too.
Ensuring correct product tags will mean that your team can more easily and effectively find products, and arrange the look of your store’s pages. Not only this, but it will avoid the too-easily-made mistake of incorrectly displaying a product on a certain category page, or missing opportunities to promote crucial products in the right place.
Product tagging should, at the very least, include essential information, such as product type (e.g. dresses, skirts, jeans) and color. However, for more effective and efficient merchandising, more detailed tags should be added, for example:
These are just a few examples of tags that can be used that can be then easily used to create extra categories at a higher speed when merchandising. The more detailed you go with your tags, the better.
For more information on product tagging, Shopify’s guide is a great place to start.
We’ve covered the importance of A/B testing in E-commerce previously. And, visual merchandising is one of the areas which can benefit from this type of A/B testing greatly.
A/B testing allows your team to make decisions based on concrete knowledge, which in most cases will mean their decisions are made quickly and without hesitation. By testing different variations of visual merchandising elements, such as product placement, imagery, or call-to-action buttons, E-commerce teams can gather data about what works, and what doesn’t.
A data-driven approach provides clear insights into what resonates best with your customers and helps in making informed decisions about your visual merchandising strategies. Instead of relying on subjective opinions or assumptions, A/B testing allows for different versions of visual merchandising to be tested in parallel. This eliminates the need for time-consuming trial-and-error approaches, as A/B testing provides measurable results that can be analyzed to identify the most effective visual merchandising elements.
AI-powered merchandising tools are a game-changer for fashion E-commerce managers, resulting in saved time and manual effort.
AI-powered merchandising utilizes advanced algorithms and machine learning capabilities to understand which products visually complement each other, enabling effective product placement. Unlike humans, these tools are not constrained by time limitations and can thoroughly analyze a vast array of product combinations, resulting in more accurate and optimized visual merchandising strategies.
Harnessing the power of an AI-powered merchandising tool means you gain access to this superior product knowledge while cutting down on manual merchandising time. The result? Better pages, with less time spent.
Additionally, AI-led tools eliminate human errors that may occur in manual visual merchandising processes. This means less time is spent on clean-up or rectifying mistakes, freeing up valuable power for other critical tasks. Moreover, if there are changes in the product inventory, such as product additions, removals, or updates, the AI-led tool can automatically adapt and adjust the visual merchandising accordingly, without requiring manual intervention.
Most visual merchandising tools will require access to your product feed data, and will require an integration with your current E-commerce store platform. The ways in which this is done will vary from tool to tool, but usually can be done very quickly, meaning you’ll be saving time in no time!
For detailed information on how you can get started with Depict’s ever-evolving, and extremely efficient AI-led merchandising tool, get in touch with us today and we can walk you through it.
