On a mission to connect customers with the right products online
Growing to ~150 stores across five markets is an incredible feat, built on with their modern, on-trend cuts and accessible prices, it was not long before Gina Tricot managed to become a reference in the retail world on both the European and international scale alike.
However, translating their brand image to their website was a challenge. Customers struggled to navigate their assortment through Gina Tricot’s product recommendations, making them less likely to convert. Their product recommendations were working well – but when you are on a mission to design a truly stellar E-commerce shopping experience, the product recommendations are what can determine the difference between your website being “good” or “great”. With Gina Tricot’s large assortment of products, customer experience becomes a high priority for increasing conversion rates.
Gina Tricot wanted to do more with the catalog of products they had on-site, categorizing it correctly, providing accurate and relevant personalization for each customer, and improving the way products are presented, with the end result of increases in online sales.