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Gina Tricot

Depict boosted Gina Tricot to a 3x uplift in conversion intent

Markets      Nordics
Industry      Fashion

Gina Tricot experienced a 35% increase in conversion rate and 3x intent through our powerful AI-driven product recommendations by enhancing their on-site shopping experience. The group also greatly reduced manual work as Depict seamlessly handles its product recommendations and improved the brand’s overall E-commerce performance.


In 1997, Gina Tricot set out to be a chain of stores that offered tricot garments. Now, they have grown to become an internationally-loved fashion retailer. Growing to ~150 stores across five markets is an incredible feat. Built on their modern, on-trend cuts and accessible prices, it was not long before Gina Tricot managed to become a reference in the retail world on both the European and international scales alike.

Key Results

Impressive conversion boost

Gina Tricot saw a remarkable 35% increase in conversion through Depict-powered product recommendations.

Enhanced shopping experience

Thanks to Depict their shoppers are now three times more likely to convert due to effective and personalized product recommendations.

A powerful engine that just works

The Gina Tricot group can focus on higher-value tasks as Depict's powerful AI engine handles their product recommendations seamlessly.

Their Challenges

With an already well-established brick-and-mortar presence, Gina Tricot found replicating this success into E-commerce growth had its own challenges and opportunities. Translating their brand image to their website was one of these challenges.

Customers struggled to navigate through Gina Tricot’s product recommendations, making them less likely to convert. Their mission was to provide a memorable E-commerce shopping experience by offering product recommendations that were not just “good” but “great”. They knew frictionless recommendations would streamline the online shopping experience for their customers and subsequently improve conversion rate. But, with an already extensive workload, they didn’t have the time or resources to make this happen.

Annica Rentala, CEO, Stronger

"We appreciate Depict’s speed and eagerness. They are hungry to make things happen fast. We want to be with a partner that can tell us what we should do as the next step in these areas."

Kajsa Hjelm,  
E-Commerce Manager at Gina Tricot

Our Solution

To increase online sales, the group decided it needed to categorize all items correctly, provide the most accurate and relevant personalization for each customer, and improve the way products are presented throughout the site.

With Depict, Gina Tricot can provide unique personalized recommendations, that are highly likely to convert. These impactful recommendations require minimum input from the internal team, leaving them free to support the E-commerce growth of the company in more valuable ways.

"It’s working on its own. We don’t need to do anything. We really appreciate that it’s working that well without any input from us."

An image of Malin Ericson, CRO Specialist at aim'n

Kajsa Hjelm,

E-Commerce Manager at Gina Tricot

Our Impact

The outcome was clear – Gina Tricot generated more conversions with Depict, seeing an increase of 35% in orders through Depict-powered recommendations. “Recommended products” are now displayed in an inspiring way on their product details page, enhancing their shoppers’ experiences significantly. In addition, customers interacting with product recommendations are three times more likely to convert vs their previous solution.

By implementing Depict, Gina Tricot has found a solution that not only converts and grows their business but also removes workload from the internal team. The group can now focus on more value-added activities as the fashion-tailored AI engine takes care of the rest. Thanks toDepict, Gina Tricot has become a greater reference in E-commerce to be reckoned with, on both the European and international scale alike.

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