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Houdini Sportswear

Depict saved Houdini time, manual effort, and a lot of headaches

Markets      36 countries
Industry      Fashion

With Depict, Houdini increased the average order value and conversion rate for both new and returning global shoppers on their E-commerce site. They significantly elevated their online shopping experience thanks to our AI-powered personalized recommendations and search results, saving them weeks of manual work.


Houdini Sportswear is a Swedish outdoor and sportswear brand committed to sustainable innovation. Over 30 years Houdini has grown into a well-loved outdoor brand, known for keeping their contemporary perspective on manufacturing and retail operations that weaves together environment, ethics, and commerce.

Key Results

No friction, no headache integration

Depict easily integrated with Houdini’s fashion E-commerce site and now delivers fast and relevant search results every time.

AI-driven personalization that reduces manual processes

Houdini’s E-commerce team saved many hours of manual work every season, thanks to Depict’s automated and precise AI-powered recommendations.

Increased customer engagement and loyalty

Depict and Houdini create memorable shopping experiences that leave their visitors delighted and coming back for more.

Their Challenges

Houdini was previously manually handling every recommendation for every item, causing stress and lost time.  As for their search results, these were only successful if the visitor knew precisely what they were looking for and typed it out with perfect spelling and no typos.

While Houdini was growing in various markets, the need to constantly adjust the recommendation and search results made it difficult to keep up with all the new collections and traffic. The continuously-changing inventory required the team to spend a lot of time and effort updating every product on their site. With their market expansion on the horizon, they needed an automated and intelligent solution to save them time and raise their conversion rate.

“Most of our technical challenges are pretty easy to fix but the E-commerce platforms don’t yet have these solutions built-in. By integrating Depict, not only do we solve these challenges, we believe in evolving with it and eventually having much of our site fully controlled via Depict.”

Jessica Stockinger,  
E-Commerce Tech Lead

Our Solution

Houdini integrated Depict to save time and manual processes in creating a more compelling online shopping experience for their visitors. By combining the power of AI-driven recommendations and search results, in turn alleviating their internal resource dependencies, Houdini was able to instantly establish a more productive way of working.

Their E-commerce team highly appreciated Depict's quick and seamless integration on their site, seeing the value from day one. They were delighted that Depict's powerful and accurate engine meant the teams could then focus on performance and expansion strategies. The group was also thrilled by the ease of implementation and Depict’s great communication when any minor tweaks and feature requests were needed.

“We strongly believe in the Depict Engine and the team, and we feel Oliver really understands the fashion E-commerce challenges, guiding the next developments to solve those best specifically.”

An image of Malin Ericson, CRO Specialist at aim'n

Jessica Stockinger,

E-Commerce Tech Lead

Our Impact

For their E-commerce team, the smooth automation and AI-powered engine meant Houdini saved several hours every new season. Depict’s seamless integration with just a few clicks meant the team was free to invest its energy into more value-adding activities right from the start.

After seeing their conversion rate increase by 3% whenever visitors click on recommendations and a 22% higher AOV, Houdini could fully trust the speed and accuracy of our personalization engine.

Houdini then went on to integrate Depict Search in late 2022, considerably improving their average pages per session by 29% and lowering their bounce rate by 47% within 3 months. These results were a validating indication to Houdini that their shoppers were finding precisely what they were looking for by getting the right recommendations and the most relevant search results, every time.

Overall, a 100% reduction in manual processes enabled the group to work more efficiently while elevating their shoppers’ online experience for better results.

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