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Fashion collections
January 31, 2024

Future-proof your fashion brand with curated product collections

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An image of Malin Ericson, CRO Specialist at aim'n

Amber Denwood


In the fast-moving fashion retail sector, staying ahead of the competition requires innovative approaches in all business areas. 

At Depict we understand the importance of adapting to evolving trends and technologies. Which is why we’re combining the latest developments in AI with our expertise in fashion, to bring game-changing merchandising technology to the market.

One key move retailers need to make, is to start priortising product collections. We’ve already given you a brief introduction to collection-based merchandising, how the biggest names in fashion retail are already utilizing curated product collections, and how you can be one of the first to 10x your collection creation. But, in this post we go into detail on more specific benefits of product collection-based merchandising.

From enhanced SEO performance, to capitalizing on the rise of voice search, keep reading to find out what you gain when you 10x your collection creation.

Curated product collections can boost SEO performance 

As search engines continue to refine their algorithms, it's crucial for fashion retailers to adapt their SEO strategies.

Google, in particular, is making it harder for fashion E-commerce sites to get traffic, by introducing their Search Generative Experience (SGE) which will see a big change in E-commerce search results.

Google aims to change it’s shopping graph to show more products to users without them having to click off of the search results page. This increases competition on high-volume search terms, and more generic searches such as ‘mens blue jeans’. 

Image from Google's blog

How can you combat this? By creating more specific, niche product collections. Curating product collections around more longtail, specific search terms will allow you to escape the competitive zero click searches, and reach customers with more specific needs. As a result, your website becomes more visible to potential customers, leading to increased organic traffic. 

As a bonus, customers making these specific searches will already be further along in their purchasing journey than those making high level searches, meaning your conversion rates may increase too!

Embrace the rise of voice search with curated product collections 

Voice search is rapidly gaining popularity, as consumers find it more convenient to interact with their devices using natural language. As voice search becomes more prevalent, the way users articulate their queries is changing, as voice searches tend to be way more conversational and specific

Increasing the number of collections on your site enables you to address these specific voice searches more effectively. By sorting your products into hundreds (or thousands) of collections and optimizing for voice search queries, you can ensure that your brand remains at the forefront of this emerging trend. And, the surface area of your catalog is grown to meet the competitive market mentioned above. 

This forward-thinking approach positions your fashion E-commerce business as an industry leader and increases the chances of a user finding your products.

Meet the demand for fast-moving trends with product collections 

In an era where personalization is key, collections offer a unique advantage for fashion retailers. By curating visually merchandised collections that align with specific themes or trends, you can cater to the diverse preferences of your customers. 

As an example, the popularity of TikTok has revolutionized the way fashion trends are spread. By creating collections that align with TikTok trends, you can tap into a highly engaged audience actively seeking the latest styles. This targeted approach enhances your brand's relevance and increases the likelihood of capturing the attention of trend-savvy consumers.

Along with this, you’re opening a door to extremely relevant paid ads, that perform better than ever before.

How can you create these curated product collection pages?

At Depict, we’re already testing our powerful merchandising engine’s ability to create collection pages that are visually appealing and SEO-friendly, with just a few clicks. Whether you want to create a collection based on a trending TikTok hashtag, keyword, or something else entirely, you can do it within minutes with our copilot.

Want to try it out for yourself, and see what 10x collection pages could do for your brand? Get in touch today!

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