A familiar layout invites
consumers to stick around
The results showed that Yaga could generate more engagement with Depict than using their previous solution or any of the competing technology, despite the fact that each product is unique and user data plays little to no role.
Furthermore, Yaga is able to keep showing an endless stream of relevant product recommendations to keep users engaged thanks to Depict infinite scroll feature, which mimics the familiar layout consumers know and enjoy from social networks like Instagram.
Having witnessed a convincing uplift in buyer intent using Depict, Yaga could confidently make the decision to replace their in-house solution. They were further reassured by the generous support of Depict’s team, who were quick to resolve any uncertainties and provide guidance to make the transition to a new system seamless, requiring almost no efforts from Yaga.
Equipped with a new sophisticated product recommendation technology, Yaga could start creating the most engaging product discovery experience for pre-loved fashion lovers yet, resulting in more users, more revenue, and more opportunities for market expansion.