

Markets Estonia, South Africa
Industry Preloved Fashion
Preloved fashion has been the fashion industry’s hottest trend in the last years, quickly moving from niche to mainstream. Yaga implemented Depict's AI-driven personalization engine seamlessly, boosting their user engagement, revenue, and market expansion opportunities for their second-hand clothing marketplace.
Background
The C2C brand Yaga first launched its shopping platform in Estonia in 2017. Having experienced success there, Yaga expanded to South Africa in late 2019 and shortly became the number one fashion platform for South Africans buying and selling their preloved pieces online.