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Depict contributes to 15% of aim’n’s online revenue

Markets      Nordics
Industry      Fashion

The aim'n group sought to enhance their online customer experience with personalized product recommendations. Thanks to Depict's powerful, AI-led merchandising engine, aim'n not only increased their average order value and online sales revenue but also experienced higher customer retention.


Aim high, dream big - that’s the ethos of aim’n, an innovative Swedish fashion brand that sells high-quality activewear across 150+ countries. The company was founded in 2014 with a core set of values: run by women, for women. Starting on Instagram, where the founders published inspirational and motivational posts, they have grown rapidly to 1 billion SEK in 2021 (~$100M).

Key Results

Maximized order value

Shoppers seeing more relevant products led to a higher average order value, boosting aim’n’s growth in online sales.

More value, less work

Depict elevated aim’n’s product discovery experience, improving their shoppers’ experience with less manual effort.

Enhanced customer retention

Aim’n strengthened their customer loyalty thanks to an improved shopping experience.

Their Challenges

Aim’n was steadily growing, however, there were still opportunities to invest in the future. Cross-selling and showing complementary products to “complete a look” at checkout was a popular feature with their customers. But, what was lacking was a personal feel.

What they wanted were custom recommendations based on shoppers’ demographics, shopping habits, and previous purchases. Unfortunately, they didn’t have the time to do this manually, and they lacked the AI predictive power to automate it. Because of this, the chances of shoppers making that ‘extra’ purchase were lost, reducing their AOV.

Implementing the right product discovery technology was crucial. By doing so, their customers could be shown personalized cross-sold products that are most relevant and appealing to them across their site, greatly increasing the chance of them adding an extra item to their cart.

“With Depict, we can now display matching and complementary products to complete a stylish and trendy workout outfit! This contributes to a higher order value, but in the end it’s also about us giving our customers a great shopping experience and guiding them well.”

Malin Ericson,  
CRO Specialist at aim’n

Our Solution

Aim’n sought out an opportunity to double down on customer experience. The desired outcome? An increase in online sales, AOV,  and happy customers who are more likely to purchase again in the future.

Depict was quick to identify the challenges aim’n was experiencing. Aim’n were spending time (and therefore money), curating product recommendations manually. Customers weren’t getting a personalized experience, so Depict proposed a fully automated, personalized product discovery experience across the entire customer journey. This included the front page and product pages to the after-basket and checkout. This would mean their team could spend more time on other tasks, while still ensuring the best possible customer experience.

“Depict ticked all the boxes when it came to the features we were looking for. Today it contributes to ~15% of all revenue in our online stores, which is a significant difference compared to the previous solution.”

An image of Malin Ericson, CRO Specialist at aim'n

Malin Ericson,

CRO Specialist at aim’n

Our Impact

Depict’s fashion focus and quick, proven results meant aim’n could trust us with their established brand and specific goals to boost the product discovery experience. Our visual AI also meant aim’n could recommend the right products for each customer -  at the right time.

The result? Improved brand perception alongside uplifted conversion rates. Aim’n was quickly able to display both matching and complementary products to complete stylish workout outfits based on customer shopping behaviors, with no manual work needed. An increase in exposure to relevant products contributed to a significantly higher average order value and online sales revenue.

Aim’n customers got an improved, personalized shopping experience, and far more online guidance. This improved customer experience means shoppers are far more likely to return at a later date.

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