Inspiring women to choose the perfect outfit
The early determination and passion demonstrated by Tekla and Helen has now spread to a team of more than 50+ employees. They are laser-focussed on customer experience: put simply, these fashionistas want every woman to look good and feel good - no exceptions.
While their growth remained strong, there were still opportunities to invest in for the future. A personalized shopping experience being one. They noticed that cross-selling, for example showing complementary products to “complete a look” at checkout, resonated particularly well with their customers. However, they lacked a personal feel - customizing recommendations based on the customer’s demographics, shopping habits and previous purchases. The AI predictive power simply wasn’t there, and so the odds of making that “extra” purchase was lost. It became apparent that, by implementing the right product discovery technology, aim’n customers could be shown and cross-sold products across the site that are relevant and appealing to them, increasing the chance of them making a purchase or adding an extra item to their cart.
The fashion brand sought out an opportunity to double-down on customer experience here. The desired outcome? An increase in online sales, and happy customers more likely to purchase again in the future.