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Search finds your products under your own color names

A shopper who searches a plain color now finds your products under your own color names, with no synonym list to keep up.


Shoppers search in plain words, while your catalog may call a color stone, ecru or slate. Depict search now connects the two without anyone writing a synonym list.

  • Plain colors find your color names. A shopper who types “beige” finds your stone and ecru pieces, and “blue” finds navy and slate, in each language your store sells in. Depict builds the color families from your catalog every night, so a new colorway is picked up on its own.
  • “Jeans” also finds denim. In Swedish, Danish, Norwegian and German, a search for jeans shows the jeans first, then denim shirts and other denim pieces.
  • Help questions get help pages. Danish and German searches about delivery, returns, exchanges or size guides now show your help pages above the products.

Available in the Depict app on Shopify.

Published on October 26, 2026