AI that gets what shoppers actually mean.
Most search bars lose sales because they take typos, synonyms and intent literally, and the workarounds need constant manual tuning. Depict combines AI that understands what shoppers actually mean with traditional search and your merchandising rules, so results stay relevant without the configuration overhead.
Search everything.
Search should not be limited to product discovery. One query searches product listings, editorial pages, and policy content, so shoppers stop bouncing to Google for things your site already answers. Results come back as product cards, content snippets, or conversational AI answers written from your own copy.
- Products
- Collections
- Editorial pages
- Help and policies
- Any custom content type

AI meets classic search.
Classic search fails the moment a shopper misspells a word, uses a synonym you have not mapped, or searches in a different language. AI fixes that automatically. Depict runs every query through five techniques in parallel, AI for intent, keywords for precision, and your merchandising rules for control. The result is many times more relevant results, with almost no configuration to maintain.
Where search meets shoppers.
Autocomplete.
Instant type-ahead suggestions that guide shoppers to the right products before they finish typing. Reduce zero-result searches and speed up the path to purchase.

AI overviews.
Conversational, LLM-generated summaries that draw from your own product and editorial content. Shoppers get a direct answer to questions like "what is the right size for me?" without leaving the results page.

Searchandizing.
Apply your merchandising strategy directly to search results. Pin, boost and bury products so search aligns with your campaigns and business goals.

A search that scales.
Multi-market & multi-store.
Tailor search results per market, language and store. Each audience gets locally relevant results without maintaining separate configurations.

Analytics.
Understand what shoppers search for, which queries convert and where results fall short. Actionable data to continuously improve your search experience.

The future of search.
“The future of search. Depict’s new search is fully intuitive, personalised and intelligent, and our performance from search has increased.”

Jamie Evans
Head of eCommerce at Jaded London
