Depict

This is Depict.

We build the merchandising platform for brand-led commerce. The curation and control the world's best brands take for granted in their physical stores, brought to every product page, every collection, every shopper.

The Depict team
Our mission

Empower any brand to create unique discovery experiences.

The world's best brands invest enormous effort into making physical stores feel like an extension of the brand. Online, most are stuck with templates and generic relevance algorithms. Depict gives merchandisers the tools to curate, control, and automate, without forcing a tradeoff between creativity and scale.

On ethical AI

Your vision, amplified by AI.

AI is a phenomenal tool, but it is not a substitute for your taste or the things that make your brand yours. Used well, it clears away the busywork and amplifies the vision you already have, instead of flattening you into another generic storefront.

We are AI-native. Founded by Oliver Edholm, who became the youngest AI researcher in history when he joined Klarna at fifteen, we use AI across the company and weave it into our product at every layer. But being an AI company was never the point. The point is software that makes our customers' shoppers happier and more loyal.

As AI reshapes the future of work, we take that responsibility seriously. We are deliberate about building it ethically: tools that augment the people who use them rather than replace them, and that keep the trust of the brands and shoppers who depend on us.

The team
  • Axel Larsson
    Axel Larsson
    CCO
  • Daniel Troger
    Daniel Troger
    Tech Lead
  • Huan Yang Ooi
    Huan Yang Ooi
    Product Engineer
  • Kiera Richmond
    Kiera Richmond
    Marketing Coordinator
  • Mattias Åsell
    Mattias Åsell
    Senior Software Engineer
  • Max Lin
    Max Lin
    Full Stack Engineer
  • Oskar Persson
    Oskar Persson
    CFO
  • Andreas Wålm
    Andreas Wålm
    Senior Software Engineer
  • Florian Wachter
    Florian Wachter
    Head of Product
  • Josep Nolla
    Josep Nolla
    CEO
  • Justin Chapon
    Justin Chapon
    Software Engineering Intern
  • Karl Gylleus
    Karl Gylleus
    Senior Software Engineer
  • Kristen Cardon
    Kristen Cardon
    Full Stack Engineer
  • Lassi Eronen
    Lassi Eronen
    CMO
  • Ramon Madeiros
    Ramon Madeiros
    Software Engineer
Backed by
  • Initialized logo
  • Y Combinator logo
  • Tiger Global logo
  • EQT Ventures logo
  • Northzone logo

Want to help build the discovery layer for modern brands?

We're hiring engineers, designers, and merchandising specialists across our offices.