New feature

Schedule collections to go live automatically

Merchandise collections in advance, set a go-live time, and let them publish themselves.

The best moments in merchandising, new drops, seasonal campaigns, sales, are planned weeks in advance. Going live used to mean being online at the exact moment of the switch.

Now you can merchandise a collection as a draft, set a go-live date and time, and let it publish automatically. No developer, no late night.

Scheduled publishing is available on Pro plans and above.

Published on February 25, 2026