Owning the Full Circle. Winning AI Search and Onsite Discovery Together
Chris Kilin of Glara and Axel Larsson of Depict on how AI is changing the way shoppers find products, from what AI search reads before the click to what your storefront has to do after it.
Shoppers increasingly find products through AI search and answer engines before they ever reach a store. Chris and Axel take both halves of that path.
Before the click, Chris covers what AI engines actually read when they decide which products to surface, and what separates two brands with near-identical products.
After the click, Axel covers why shoppers who arrive from AI are already informed and close to a decision, why a generic collection page loses that sale, and how search, collection pages and merchandising should adapt to what the shopper came for.
You leave with practical steps for both sides and a clear view on where to put budget first.
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