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UpcomingNovember 11, 2026 at 2:00 PM UTC
Clarity in the Chaos. Staying Sharp Through BFCM
Axel Larsson of Depict and Claire Russell of Osprey London, moderated by Nathaniel Akodu of Vervaunt, on what to lock, what to leave and what to watch in the final stretch to BFCM.
Black Friday is coming whether your store is ready or not. The brands that come out ahead are the ones whose site still shows the right product to the right shopper when the offers pile up.
In 45 minutes, Axel, Claire and Nathaniel talk through what to lock down now, what to leave alone, and what to watch in the final stretch before Black Friday and Cyber Monday.
Wednesday, November 11, at 2pm GMT (3pm CET). Register to join live, or sign up to get the recording afterward.