How to Manage and Merchandise Multiple Shopify Stores (Without Losing Your Mind)

Running one Shopify store is tough enough. Running multiple? That’s a whole different game - especially when it comes to keeping your merchandising consistent across expansion stores.

Whether you're a global brand operating regional storefronts or managing multiple verticals under one umbrella, keeping collections aligned and visually on-brand across Shopify stores can quickly turn into a logistical nightmare.

In this post, we’ll break down why multi-store merchandising is so challenging, and how Depict’s Multi-Store tool helps simplify the chaos.

Why Merchandising Multiple Shopify Stores Is So Hard

While Shopify makes it easy to spin up new storefronts, it doesn’t offer much in the way of cross-store merchandising tools. That leads to problems like:

• 🔁 Manual sorting becomes unscalable
  Merchandisers are forced to replicate every collection sort manually across stores. Updating one store is manageable. Doing it five times? Not so much.
• 🕓 Syncing layouts and inventory is time-consuming
  Even if product data is synced, merchandising decisions - like product positioning, content overlays, or featured images - often have to be repeated by hand.

That’s where things break down. Merchandising becomes fragmented, time-intensive, and hard to QA.

The Real Problem: Sort Ordering at Scale

Let’s say you move a high-performing product to the top of a “Best Sellers” collection in your U.S. store. Great. But now you need to make that same change in your UK, EU, and INT stores too.

Here’s the issue:
Shopify doesn’t natively let you copy collection sort orders between stores.

Which means your team either:

• Updates each storefront manually, or
• Gives up on consistency and lets stores drift apart.

Neither is ideal - especially if your brand relies on carefully curated grids and visual consistency.

How Depict’s Multi-Store Tool Solves This

That’s exactly why we built the Multi-Store tool inside Depict.

With it, you can:
✅ Automatically sync sort orders across multiple Shopify stores
✅ Select which collections (and which stores) to apply the sort to
✅ Maintain consistent merchandising - without extra work

It’s simple: curate once, apply everywhere.

So when you drag a product to the top of your “New Arrivals” in Store A, you can instantly push that exact order to Stores B, C, and D with just a few clicks.

No spreadsheets. No copy-pasting. No missed updates.

Bonus Features for Multi-Store Teams

We know sort order is just one part of the picture. That’s why the Multi-Store tool also supports:

• 📸 Copying content and image settings
  Duplicate your feature cards, product image overrides, or hover image choices from one store to another.
• 🧩 Copying product duplicates
  If you’re using duplicated products for layout effects or storytelling (like different angles), you can copy those setups across stores too.
• ⏰ Versioning and scheduling
  Plan changes ahead of time and go live across stores simultaneously - no late-night merch updates needed.

Best Practices for Multi-Store Merchandising

While syncing can save time, not everything should be identical. Regional stores often have unique needs:

• Different inventory or availability
• Localized campaigns or promotions
• Market-specific hero products

Our advice: sync the 80% (layout, structure, core merchandising), and customize the 20% (regional moments, promotions, and content).

Depict gives you the control to choose what gets synced - and what stays unique.

Final Thoughts

Managing multiple Shopify storefronts doesn’t have to be a manual, error-prone mess.

With tools like Depict’s Multi-Store, ecommerce teams can scale their merchandising without duplicating effort. You get the consistency your brand needs - and your team gets their time back.

Ready to try it?
Depict's Multi-Store functionality is available on our Pro plan - click here to book a walkthrough with our team.

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