How LESTRANGE Lifted Collection CTR by 25% by Embedding Social Proof & Storytelling using Depict

Learn how LESTRANGE, a London‑based menswear brand, boosted collection click‑through rate (CTR) by 25% - and set up the perfect landing experience for paid traffic - by turning their collection page into a story‑driven destination powered by Depict.

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TL;DR

• Client: LESTRANGE London – minimalist, capsule‑wardrobe menswear brand
• Goal: Increase shopper engagement on key trouser collections and drive more visitors deeper into the funnel.
• Hypothesis: Adding social proof, clearly merchandised segments, and editorial storytelling modules inside the grid would make it easier for shoppers to discover the right product - and inspire them to click.
• Result: +25 % collection CTR and a significant lift in overall engagement 
• Tools: GA4, Depict

The Brand & The Challenge

• LESTRANGE is a menswear label on a mission to create a modular wardrobe of premium essentials that work for every part of modern life. 
• While the products and photography are standout, the collection pages followed a standard 3‑wide grid.
• The team wanted a way to inject brand personality, guide shoppers to the perfect fit (Slim, Heavyweight, Relaxed, etc.), and make the page worthy of performance‑marketing traffic.

The Hypothesis

Together with Depict, the LESTRANGE team asked:

What if we could layer the rich content normally reserved for PDPs and lookbooks right into the collection grid?

They believed that three content patterns would move the needle:

1. Inline social proof – surfacing real 5‑star reviews directly on a product tile to create instant trust

2. Segment banners – full‑bleed hero cards that break the grid and act as signposts (Heavyweight 24, Slim 24), helping shoppers jump to the style that fits them best

3. Storytelling modules – editorial blocks highlighting fabric, fit, and use‑case so visitors can self‑select without leaving the page

The A/B Test Setup

• Platform: Shopify
• Duration: 14 days
• Traffic split: 50 % control vs. 50 % test
• Measurement: GA4 for behavioural metrics, Depict for content placement & AB testing

Variant A (Control) – standard product grid with no additional content

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Variant B (Test) – product grid interspersed with the three content patterns above, delivered via Depict’s content‑card feature

The Results

The test confirmed the hypothesis:

• +25 % increase in collection CTR – more visitors clicked into a product page from the collection grid
• Higher engagement – shoppers spent longer on page and scrolled deeper (GA4, on‑site time +18 %)
• Stronger conversion potential – micro‑conversion rates (Add‑to‑Cart, Wishlist) trended upward, setting the stage for downstream revenue gains

What We Learned

1. Trust is a shortcut. Dropping authentic reviews into the grid removes friction and reassures shoppers before they ever hit the PDP.
2. Way‑finding matters. Segment banners act like a mini‑navigation inside the collection, making large assortments feel digestible.
3. Story first, SKU second. Editorial content turns a utilitarian grid into an experience that reflects the brand–and keeps people exploring.

What’s Next

Following the successful test, LESTRANGE is rolling out the winning template across additional collections and experimenting with:

• Video fit‑guides between rows
• Seasonal capsules (e.g., Linen Wardrobe) highlighted mid‑scroll

Final Thoughts

You don’t have to overhaul your entire storefront to see outsized gains. Sometimes, a single testimonial or hero card inside the grid is enough to guide a shopper to exactly what they’re looking for - and boost clicks by double‑digits.

Ready to turn your collection pages into high‑converting destinations?

👉 Try Depict for free

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