Depict vs Tagalys: A Fashion-Focused Merchandising Comparison

Why Fashion Brands Are Exploring Alternatives to Tagalys

Tagalys has positioned itself as a visual merchandising platform for Shopify, specifically designed for fashion and lifestyle brands that want programmatic control over every slot. While it offers solid capabilities for visual merchandising with features like smart ranking and product pinning, fashion and lifestyle brands often find themselves seeking solutions that provide more comprehensive control over the entire shopping experience.

If you're a fashion ecommerce manager currently using Tagalys or considering it as an option, you may be wondering how it compares to other specialized solutions in the market. This is where Depict offers a compelling alternative specifically designed for fashion brands' unique merchandising needs.

Key Differences: Depict vs Tagalys

While both platforms aim to improve visual merchandising for fashion brands on Shopify, there are fundamental differences in their approach and capabilities:

Visual Merchandising Capabilities

For fashion brands, the visual presentation of products is crucial to both brand identity and conversion rates. This is an area where both platforms offer strong but different approaches.

Depict's Fashion-First Approach

Depict was built specifically for fashion merchandising, with visual tools that enable merchandisers to:

• Content Cards: Seamlessly integrate custom-size images, videos, and Instagram posts directly into collection pages to tell your brand story
• Image Selector: Choose the perfect product image view (front, back, detail) for each collection context to showcase apparel effectively
• Duplicate Products: Feature the same product in multiple positions with different images to highlight versatility
• Visual Storytelling: Build narrative-driven collection pages that showcase your brand identity while driving conversions

Tagalys' Programmatic Control

Tagalys offers visual merchandising with a focus on programmatic control:

• Auto-sort with Smart Ranking Engine: Automatically promotes top performers to prominent positions
• Pin Anything, Anywhere: Ability to pin products in specific positions and unpin them when needed
• Create Aesthetic Visual Aisles: Group products by color, style, or theme to create visually appealing collections
• Customizable Results: Precision control over what appears in search results

Search & Discovery Experience

Fashion shoppers browse and search differently than customers in other ecommerce categories, using more descriptive and contextual language.

Depict: Understanding Fashion Language

Depict's LLM-powered "agentic" search acts like an in-store sales associate who truly understands fashion:

• Natural Auto-Correct: Understands misspellings of fashion terminology and brand names
• Deep Contextual Synonyms: Recognizes that "evening wear" and "cocktail attire" might be related searches
• Style Understanding: Comprehends nuanced fashion concepts like "boho chic" or "minimalist aesthetic"
• Natural Refinement: Allows conversational refinement of searches, just like talking to a knowledgeable associate

Tagalys: AI-Assisted Search

Tagalys offers AI-assisted search capabilities:

• Handle Typos, Synonyms, and Errors: Ensures shoppers find what they want despite search errors
• Customizable Results: Allows merchandisers to decide what shows up in search results
• AI Search Library: Powered by OpenAI to help shoppers find products faster
• Standard Synonym Management: Handles basic synonym relationships

Ease of Implementation

Getting your merchandising solution up and running quickly is crucial for fashion retailers, especially with seasonal collections and frequent inventory changes.

Depict: Minutes, Not Weeks

• Seamless Shopify integration designed specifically for fashion stores
• Create beautiful, performant collection pages in minutes, not weeks
• Intuitive interface that fashion merchandisers can use without technical expertise
• Multistore Merchandising feature to replicate strategies across expansion stores with a single click

Tagalys: Programmatic Control

• Shopify integration with focus on programmatic control
• Smart ranking engine that automatically promotes top performers
• User-friendly interface for merchandising tasks
• Ability to pin products throughout the catalog

Customer Success Stories

Here's what fashion brands have to say about their experience with Depict:

"Since we started using Depict, we've been able to design and launch more visually appealing and dynamic collection pages, thanks to the intuitive content card and item duplication features. The ability to choose different image views for each collection page has been incredibly valuable, allowing us to present products in varied ways that have boosted conversions on specific items." - Nanushka (UK)

"Love this app as a powerful, visual, and easy-to-use merchandising tool - the automated rules are above and beyond the capabilities of the standard out-of-the-box Shopify collection sort. The ability to duplicate product cards, edit product images/colors shown, and add visual cards is a HUGE unlock for our merchandising." - TRUEWERK (US)

Tagalys also has positive customer feedback:

"I appreciate the responsiveness and reactivity of the Tagalys team. The tool has great user-friendliness and has allowed us to boost sales with cross-sell features. We can pin our entire product catalog and control the entire website's merchandising." - Maria M, E-Merchandiser & Content Manager

Pricing Considerations

While specific pricing varies based on your business needs, both platforms offer value propositions tailored to fashion and lifestyle brands:

Depict:

• Pricing structures that scale with your business
• No hidden costs for fashion-specific features
• All visual merchandising tools included in standard packages
• Faster ROI through quicker implementation and higher conversion rates

Tagalys:

• Transparent pricing plans for Shopify merchants
• Focus on programmatic control features
• Value proposition centered on visual merchandising capabilities
• Rated 4.8/5 by customers

Is Depict Right for Your Fashion Brand?

Depict is the ideal choice for fashion and lifestyle brands that:

• Want to create visually stunning, high-converting collection pages
• Need a solution that truly understands fashion context and terminology
• Value both brand storytelling and performance metrics
• Are looking to save time on merchandising while improving results
• Want to provide a premium discovery experience for fashion shoppers

Conclusion: Choosing Between Depict and Tagalys

For fashion and lifestyle brands seeking to create visually compelling shopping experiences, both Depict and Tagalys offer valuable capabilities, but with different strengths.

Depict excels in creating beautiful, narrative-driven collection pages with its fashion-first approach, LLM-powered search that understands fashion context, and comprehensive visual merchandising tools that balance brand storytelling with performance.

Tagalys offers strong programmatic control over product placement, smart ranking automation, and the ability to create aesthetic visual aisles, with a focus on giving merchandisers precise control over every slot.

The choice ultimately depends on your specific needs - if you prioritize deep fashion context understanding, narrative-driven collection pages, and a balance of brand and performance, Depict offers the more comprehensive solution. If your primary focus is on programmatic control and smart ranking, Tagalys may be worth considering.

Ready to see how Depict can transform your fashion collections? Book a demo today and experience the difference a fashion-first approach can make.

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