Depict vs Klevu for fashion and lifestyle brands

Where Klevu Stands Today

Klevu, now part of Athos Commerce, sells AI search, merchandising and recommendations for ecommerce. It serves many kinds of merchants, and this comparison is for fashion and lifestyle brands that want to shape their collection pages as well as automate them.

Athos Commerce lists no prices for Klevu, and its plans are quote only (checked November 2026). Depict's prices are public. If you're a fashion ecommerce manager considering your options, Depict offers several compelling advantages worth exploring.

Key Differences: Depict vs Klevu

While both platforms use AI for merchandising and search, there are fundamental differences in how they approach fashion ecommerce:

Visual Merchandising Capabilities

For fashion brands, visual presentation is everything, and Depict is built around it.

Depict's Fashion-First Approach

Depict is built for brand-led merchants in fashion, lifestyle and beyond. Our visual UI lets merchandisers:

• Content Cards. Add custom-size image, video and text tiles directly into collection pages
• Image Selector. On Shopify, choose the product image view (front, back, detail) for each collection
• Duplicate Products. On Shopify, feature the same product twice in one collection with different images to tell a complete style story
• Visual Storytelling. Build collection pages with your own images, video and copy in the grid, so they carry your brand identity
• Pins and Rules. Drag a product to any position and it stays, while boost and bury rules hold across every collection

Klevu's Visual Category Merchandising

Klevu sells Visual Category Merchandising alongside its search and recommendations products:

• Category pages as their own call in its developer API, with their own merchandising options
• Boost options that developers apply at request time, by record, filter or keyword
• Grid curation, pinning, badging and a rules engine on the merchandising page of Athos Commerce, its parent company

Search & Discovery Experience

Fashion shoppers browse and search differently than customers in other ecommerce categories, using more descriptive and contextual language.

Depict: Understanding Fashion Language

Depict's hybrid search finds products by meaning, with keyword matching alongside:

• Natural Auto-Correct. Understands misspellings of fashion terminology and brand names
• Deep Contextual Synonyms. Recognizes that "evening wear" and "cocktail attire" might be related searches
• Plain Descriptions. Shoppers type in their own words, with typos, plurals or a plain description, and search finds the right products with nothing to set up
• Filters and Facets. You choose which filters show and in what order, by size, color, price and category, and filters follow your merchandising rules

Klevu's AI Search and MOI

Klevu, now part of Athos Commerce, sells AI search and documents a conversational assistant called MOI:

• Search across products and categories in one call, per its developer docs
• Personalization as an option on the search call itself
• MOI, which its docs describe as "a search conversations AI chat tool", though they do not say which plans include it

Ease of Implementation

Getting your merchandising solution up and running quickly is crucial for fashion retailers, especially with seasonal collections and frequent inventory changes.

Depict Goes Live Within Hours, Not Weeks

• Visual merchandising, search and recommendations in one Shopify app, one install
• On Shopify the install itself takes minutes, and the first useful collections take a few hours
• Intuitive interface that fashion merchandisers can use without technical expertise
• Multi-store sync copies collection order, pins, rules and publish status from your main Shopify store to the others, on the Custom plan
• Depict also runs on Centra, through a setup wizard, and on headless storefronts, through the API and SDKs, and works with Salesforce Commerce Cloud through the API

Klevu's Setup

• Its Shopify app installs as a no-code theme block
• Its docs say search can be added with "an effort no greater than Cut, Paste, and Configure"
• Plans are quote only through Athos Commerce (checked November 2026)

Customer Success Stories

Here's what fashion brands have to say about their experience with Depict:

"We chose Depict as our merchandising solution, and we're extremely satisfied with it. Its intuitive interface makes it easy to manage merchandising, whether through drag & drop or automated rules. One of Depict's greatest strengths is the responsiveness of their team: they're always attentive to our needs and consistently offer tailored solutions and new features to enhance the app." - Hartford (France)

"We've been using Depict for a few month now, and it has truly elevated the design and user experience. As a tool, Depict allows us to seamlessly integrate dynamic content with beautiful, visually-driven layouts. The app's intuitive interface has made it easy for our team to collaborate, tweak, and refine the design in real-time." - Nicola Harding (UK)

Pricing Considerations

Athos Commerce, which now owns Klevu, lists no prices, and its plans are quote only. Depict's prices are public (checked November 2026):

• Merchandising or search starts at $190 a month up to 50,000 sessions, or $152 a month billed annually
• Recommendations start at $110 a month up to 50,000 sessions, or $88 a month billed annually
• Merchandising is free for up to three collections, and paid plans come with a seven-day trial
• Every plan includes every feature. Multi-market and multi-store run on the Custom plan, which our team switches on for your store

Is Depict Right for Your Fashion Brand?

Depict is the ideal choice for fashion and lifestyle brands that:

• Want collection pages built with their own images, video and copy in the grid
• Want search that understands shoppers' own words, with nothing to set up
• Value both brand storytelling and performance metrics
• Want public prices, a free tier and a seven-day trial
• Want visual merchandising, search and recommendations in one product

Conclusion: The Fashion-Forward Alternative to Klevu

Depict is a strong fit if visual storytelling on your collection pages is the priority, with content cards, rules that hold across every collection and, on Shopify, a chosen image per collection. Klevu, now part of Athos Commerce, sells a broad product across industries, and Depict is the focused choice for brands that want to shape every collection page and automate the rest, with prices they can read up front.

For fashion ecommerce managers who want to showcase their products in the most visually compelling way possible, Depict offers the specialized tools to do it.

Ready to see how Depict can transform your fashion collections? Book a demo today and experience the difference a fashion-first approach can make.

‍