Depict vs Klevu: A Better Solution for Fashion Ecommerce

Why Fashion Brands Are Seeking Alternatives to Klevu

Klevu has positioned itself as an AI-powered search and product discovery platform for ecommerce, focusing on improving conversion rates and average order value through advanced merchandising and personalization. While it offers solid capabilities for general ecommerce, fashion and lifestyle brands often find themselves facing unique challenges that require more specialized solutions.

With its higher price point (starting from $449/month) and less fashion-specific approach, Klevu may not be the ideal fit for fashion retailers looking to create visually stunning, brand-aligned shopping experiences. If you're a fashion ecommerce manager considering your options, Depict offers several compelling advantages worth exploring.

Key Differences: Depict vs Klevu

While both platforms leverage AI for merchandising and discovery, there are fundamental differences in how they approach fashion ecommerce:

Visual Merchandising Capabilities

For fashion brands, visual presentation is everything. This is where Depict truly differentiates itself from Klevu.

Depict's Fashion-First Approach

Depict was built from the ground up with fashion merchandising in mind. Our visual UI enables merchandisers to:

• Content Cards: Seamlessly integrate custom-size images, videos, and Instagram posts directly into collection pages
• Image Selector: Choose the perfect product image view (front, back, detail) for each collection context
• Duplicate Products: Feature the same product in multiple positions with different images to tell a complete style story
• Visual Storytelling: Build narrative-driven collection pages that showcase your brand identity while driving conversions

Klevu's General Approach

While Klevu offers AI-powered product placement and merchandising, it lacks the fashion-specific visual tools that make Depict so powerful for apparel and lifestyle brands:

• More limited visual storytelling capabilities
• Less intuitive interface for fashion merchandisers
• Fewer options for creating visually compelling collection narratives
• More focus on algorithmic recommendations than visual presentation

Search & Discovery Experience

Fashion shoppers browse and search differently than customers in other ecommerce categories, using more descriptive and contextual language.

Depict: Understanding Fashion Language

Our LLM-powered "agentic" search acts like an in-store sales associate who truly understands fashion:

• Natural Auto-Correct: Understands misspellings of fashion terminology and brand names
• Deep Contextual Synonyms: Recognizes that "evening wear" and "cocktail attire" might be related searches
• Style Understanding: Comprehends nuanced fashion concepts like "boho chic" or "minimalist aesthetic"
• Natural Refinement: Allows conversational refinement of searches, just like talking to a knowledgeable associate

Klevu: Traditional Search Approach

Klevu's search capabilities, while reporting high conversion rates, have limitations for fashion:

• Less contextual understanding of fashion terminology
• More reliance on rule-based facet ordering than true contextual understanding
• Limited deep contextual understanding of product attributes
• Less natural language processing for fashion-specific queries

Ease of Implementation

Getting your merchandising solution up and running quickly is crucial for fashion retailers, especially with seasonal collections and frequent inventory changes.

Depict: Minutes, Not Weeks

• Seamless Shopify integration designed specifically for fashion stores
• Create beautiful, performant collection pages in minutes, not weeks
• Intuitive interface that fashion merchandisers can use without technical expertise
• Multistore Merchandising feature to replicate strategies across expansion stores with a single click

Klevu: More Configuration Required

• Multi-store management capabilities, but more extensive configuration needed
• Longer time to create and optimize collection pages
• More technical setup for advanced merchandising rules
• Additional configuration needed for visual storytelling elements

Customer Success Stories

Here's what fashion brands have to say about their experience with Depict:

"We chose Depict as our merchandising solution, and we're extremely satisfied with it. Its intuitive interface makes it easy to manage merchandising, whether through drag & drop or automated rules. One of Depict's greatest strengths is the responsiveness of their team: they're always attentive to our needs and consistently offer tailored solutions and new features to enhance the app." - Hartford (France)

"We've been using Depict for a few month now, and it has truly elevated the design and user experience. As a tool, Depict allows us to seamlessly integrate dynamic content with beautiful, visually-driven layouts. The app's intuitive interface has made it easy for our team to collaborate, tweak, and refine the design in real-time." - Nicola Harding (UK)

Pricing Considerations

While specific pricing varies based on your business needs, Depict offers several advantages over Klevu's pricing model:

• More accessible entry point compared to Klevu's $449/month starting price
• Pricing structures that scale with your business
• No hidden costs for fashion-specific features
• All visual merchandising tools included in standard packages
• Faster ROI through quicker implementation and higher conversion rates

Is Depict Right for Your Fashion Brand?

Depict is the ideal choice for fashion and lifestyle brands that:

• Want to create visually stunning, high-converting collection pages
• Need a solution that truly understands fashion context and terminology
• Value both brand storytelling and performance metrics
• Are looking for a more affordable alternative to Klevu
• Want to provide a premium discovery experience for fashion shoppers

Conclusion: The Fashion-Forward Alternative to Klevu

For fashion and lifestyle brands seeking to create visually stunning, high-converting collection pages, Depict.ai delivers where Klevu falls short. Unlike Klevu's general AI merchandising approach, Depict is the only solution that truly understands fashion context, balances brand storytelling with performance metrics, and creates beautiful collection pages in minutes instead of weeks—all at a more accessible price point for growing brands.

For fashion ecommerce managers who want to showcase their products in the most visually compelling and conversion-optimized way possible, Depict offers the specialized tools and understanding that general solutions like Klevu simply can't match.

Ready to see how Depict can transform your fashion collections? Book a demo today and experience the difference a fashion-first approach can make.

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