How to Elevate Brand Storytelling with Visual Content in Your Collection Pages

In e-commerce, first impressions aren’t made in ads or even on the homepage - they’re often made on collection pages. These product grid layouts are where customers browse, linger, and decide what to click on next. But most collection pages are little more than walls of product thumbnails, leaving a huge opportunity untapped: brand storytelling.

For today’s visual brands - whether in fashion, lifestyle, home, or beauty - storytelling isn't optional. It’s what sets you apart, builds emotional connection, and drives both conversion and loyalty.

So how can you tell a story in a product grid?

With content.

Why Content Is the Secret Ingredient of Modern Merchandising

Think of the last time you walked into a beautifully merchandised boutique. The experience wasn’t just about the clothes or products on racks - it was the vibe: campaign imagery, seasonal themes, editorial moments, even signage telling you what’s new or must-have. That same merchandising mindset is now expected online.

Content is how you bring that experience into digital spaces.

We're talking about:

• Editorial photography that captures lifestyle, mood, or seasonality
• Short-form video (e.g., styling clips, model walks, or UGC)
• Promotional banners (like “Back in Stock” or “New Drop”)
• Contextual cues, like “As seen on...” or “This just dropped”
• Brand storytelling blocks that show your process, people, or values

The best DTC brands don’t just sprinkle this content on their homepage—they integrate it throughout the customer journey, including deep inside product collections.

The Power of Weaving Content Into Product Grids

Integrating visual content directly into collection pages does three things:

1. Breaks up visual fatigue:
   When customers scroll through rows of similar product shots, inserting a content card resets their attention and keeps them engaged.‍
2. Provides editorial context:
   Seeing how a product fits into a broader look, mood, or campaign helps shoppers visualize it in real life - and inspires them to click.‍
3. Drives strategic action:
   A well-placed video or image can guide the shopper to explore a sub-collection, a featured product, or a new drop.

In short, content enhances both conversion and brand perception—two goals every ecommerce team shares.

How the Best Brands Are Doing It

Leading brands are already merging content and commerce seamlessly:‍

• GCDS inserts runway shots next to the products worn to create inspiration and a feeling of exclusivity:

• TOTEME uses large videos inside their product grids to show how products look and move on a real person:

• GUCCI places editorial features and lifestyle imagery between product cards, setting visual context and mood:

These brands understand that merchandising isn’t just about which products are on top - it’s about what story you're telling along the way.

How Depict Helps Brands Bring Content Into the Grid

At Depict, we’ve seen firsthand how content transforms the collection page experience. That’s why we built Content cards: a powerful feature that lets you insert images, videos, or promotional content directly into your Shopify product grids - no developer needed.

With Content cards, you can:

• Add editorial images, banners, or videos anywhere in the Shopify collection product grid
• Link them to products, collections, or landing pages, and track clicks
• Use them to highlight promotions, product launches, or key moments
• Update them as often as your merchandising needs evolve

And because our visual grid editor lets you drag and drop these cards wherever you want, you’re not locked into rigid templates. You can build immersive, shoppable stories that reflect your brand and adapt seasonally.

The Bottom Line

Your collection pages don’t have to be just rows of SKUs. They can be a canvas for storytelling, mood-setting, and brand-building.

Content cards in Depict are built to help Shopify e-commerce teams merchandise with the same creativity and intentionality they’d bring to a physical retail space - without needing a developer or a custom CMS.

If you're a brand that leads with visuals, storytelling, and emotional connection, Depict gives you the tools to make that vision part of your product discovery experience.

Want to see how it looks in action?
‍Book a quick demo or start with our free tier to experiment with Content cards in your store today.

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