In today's digital age, E-commerce has become an integral part of our lives. More and more customers are turning to online shopping to make their purchases. In turn, more and more businesses are focusing on their E-commerce stores to meet this demand. Fashion is no exception to this trend.
As the world of fashion E-commerce evolves, customers expect a more seamless (and more personalized) experience while shopping online. And, with more businesses entering this digital world, the competition is heating up.
If you’re providing a bad customer experience to your online shoppers you’re not just putting a potential sale at risk, you’re shortening your customer’s lifetime value. Even worse, you could be pushing them toward a competitor.
To help you avoid this situation, we’ve put together this list of E-commerce user experience best practices, which are quick and easy to fix.
A terrible product search very quickly leads to a bad customer experience. Therefore, optimizing and revisiting your product search is one of the easiest ways to improve E-commerce user experience.
When a user searches for a product on your E-commerce website, they’re already quite invested in making a purchase. Therefore, if your search doesn’t function properly, or isn’t on par with your competitor’s search, you’re at risk of losing revenue.
For a good fashion E-commerce customer experience your search should:
Implementing the above optimization tactics are some of the best ways to improve your search E-commerce customer experience, and will mean you’re not at risk of pushing your customers elsewhere.
Digital-savvy shoppers will have come to expect an experience that is unique to them. With every website, from entertainment to food delivery, already being personalized, they expect their fashion E-commerce choices to do the same.
The good news? A personalized experience can do wonders for customer loyalty in E-commerce, provided you get it right. We’ve covered the different levels of E-commerce personalization before, but here are some of the best ways to get started:
It is a rookie mistake, but one that can be all too easy to fall into. Optimizing your search, navigation, and product recommendations is all well and good, but it is effort that will fall flat if you’re isolating mobile users.
More fashion purchases are said to be made on mobile devices now than computers. So, if your mobile customer experience is lagging behind your desktop experience, you are at serious risk of damaging your customer loyalty, and letting revenue slip through your fingers.
Pretty much all of the points above are applicable to mobile too, but there are other things to consider for mobile users too. This includes:
If you’ve identified there are areas where your fashion E-commerce customer experience can be improved, chances are you want to get started as quickly as possible. Especially during such a turbulent time in E-commerce.
But, without the time or resources to do so, it can be tricky to improve these points alone. Luckily, there are SaaS tools to help you improve with little manual work needed. For example, a personalization engine or search solution can quickly turn a bad customer experience around and kickstart your path to improving customer loyalty!
Want to find out more about what this type of tool can do fo your business? We’re here to help. Get in touch with Depict today and we can walk you through it!