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January 31, 2024

Depict and Centra become partners

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An image of Malin Ericson, CRO Specialist at aim'n

Amber Denwood


If you’re one of the many satisfied Centra users who are seamlessly connecting your products to your customers, this news is for you. We’re excited to share that Depict are one of Centra’s partners.

You can now integrate Depict with your Centra store with just a few clicks. This means no friction, no long hours of manual engineering work, just a few clicks worth of integration time before you can start seeing and feeling the benefits of Depict’s personalization engine.

Below we’ll run through the benefits of Depict and Centra’s partnership and how you can utilize it to your advantage.

Why did we choose to build an integration with Centra?

Depict and Centra are the perfect choice for integration. Depict is a fashion-trained personalization engine, with a huge amount of benefits for fashion E-commerce stores, and Centra is home to a wide variety of fashion retailers.

Therefore, it makes sense to make it easier for fashion E-commerce retailers using Centra to uplift their conversion rate, AOV, and overall performance with Depict.

What are the benefits of Depict becoming a Centra partner?

In short, Depict and Centra’s partnership makes integration easier for future Depict customers using a Centra store. Our partnership speeds up integration time and greatly decreases any necessary one-off engineering time.

Thanks to our seamless integration it currently takes minutes to get basic product data, and an extremely limited amount of manual work to get any additional specific attributes right. This saves a huge amount of time and effort in terms of data ingestion, and the quality of the product data which is received is near-flawless.

Alongside gaining access to the easiest, fastest integration on the market, Centra customers using Depict can expect instant results from the Depict personalization engine. This includes personalized homepages and category pages for each customer, one of the fastest-growing and most important fashion E-commerce trends for 2023. Your store will also benefit from lightning-fast predictive search, and personalized product recommendations.

We are thrilled about our partnership with Depict! Thanks to the solid integration with Centra built by the Depict team, brands using Centra can now accelerate sales with machine learning-driven product recommendations in a much easier way.” – Martin Jensen, CEO at Centra.

What comes next for Depict and Centra’s partnership?

As Depict and Centra work together to grow this partnership, we expect to boost performance even further with an improved understanding of order data. We also aim to access further areas of Centra stores, including collection pages.

We’re also working hard to provide the best possible experience for current Centra and Depict users, as well as growing our shared customer base.

Want to become the next Depict partner?

At Depict, we’re always on the lookout for ways to improve the fashion E-commerce industry and help to give key players the tools they need to provide an excellent user experience for shoppers.

We are keen to work with digital and web development agencies to combine resources, support, and expertise with Depict’s powerful merchandising tool in order to further our mission.

If this sounds like you, or you’ve got another idea on how you can work with Depict? Check out our partner page, or get in touch today to find out how we can help.

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